Marketing Opportunity of the year?
by WilliamCOkay, this is not really SEO related, but it could well be the biggest marketing opportunity this year or next.
I got new computers for our office and in doing so, found that they came with windows vista. That was all fine and dandy, I have been wanting to play with vista anyways. Now when I first started up the vista machines, I noticed that vista, by default, loads up a sidebar on the right hand side of the screen. Cool. So I click the button to add some "gadgets" to the sidebar. Vista comes with 13 gadgets by default in the gadget manager console. These are run of the mill things, so I clicked the "Get more Gadgets from the Windows Live Website" button.
I see 400+ gadgets in a variety of categories. ok cool. I click install gadget links on the ones I want. It is a super easy thing to install these things.
Then I started thinking about how many millions of people will be using vista in the next 6 months now that vista ships with all new computers….. The projected numbers after 12, 18, 24 months are staggering…. Microsoft projects 200,000,000 users in 2 years alone. 200 MILLION.
And like me, they will all go see what gadgets are out there to play with….
This started me thinking that I needed to have some gadgets for my websites up on the windows live website…
So I get a couple coders who do gadgets and are willing to do them for money. I found 2 out of over 18 gadget coders I emailed that were willing to do so. I have a new site created http://www.semtutor.com I have a gadget made for a "Daily Marketing Tip" and this gadget uses semtutor.com's rss feed to power it.
We released the gadget 4.x days ago on the windows live site and semtutor currently has 500+ readers according to feedburner stats.
The Gadget has been downloaded over 1600+ times from the windows live site in those 4.x days. (http://gallery.live.com/default.aspx?l=1)
Needless to say We quickly locked these 2 coders up into a contract partnership and thus is born: http://www.gadgetspark.com
Getcha Some!
Technorati Tags: advertising, gadget, gadgets, sidebar gadgets, vista sidebar, webmaster, Website Marketing, widgets, windows vista


(4 votes, average: 4 out of 5)
March 5th, 2007 at 2:40 pm
[…] P.S. You can to read about the conception of Gadget Spark in William’s own words at SeoFox’s SEM News blog! […]