Press Release Services

Online Publicity Services

Online publicity campaigns are not exactly like old school, offline publicity campaigns. Rather than being dependent on the good will of the local or national media, businesses have much more control over the amount of exposure they’re press releases receive, and the results – increases in traffic to your web site, increases in backlinks, overall improvement in brand awareness and search engine visibility – are all more quantifiable than traditional, offline efforts.

Search Engine Optimized Press Releases

While there are countless books available on how to write a press release, and still more tutorials and guides available on the web on the same subject, writing is still an art and it’s not something at which everyone excels. SEO Fox offers professional writers to develop a compelling angle, or hook, for your press releases and who write high quality, journalistic-style press releases that read like straight news stories and are optimized expressly for search engine “friendliness”.

Once your story has been developed and written, SEO Fox then submits your release to more than two dozen online wire services to ensure maximum distribution. Results, in terms of page views, back links, traffic spikes, and any subsequent movement in the search engine results for your target keywords, are all tracked and documented.

Long Term Publicity Campaigns

Once your web site has enjoyed the traffic boost from a successful press release, you’ll want to repeat the process over and over again. Let SEO Fox’s team of publicity experts develop a nine or twelve month publicity plan for your business to help maximize your ROI and ensure that the gains made are not short-lived, but sustained over the course of a full year and beyond.

For the long term publicity campaigns, SEO Fox examines your business and works with you to develop marketing strategies to support the publicity campaign (position in the market, further development of your niche, etc.) and then creates a roadmap for the year that outlines when press releases will be issued, the general topics, and what special events will be planned and when. Large companies create annual media plans every year. Now small businesses can enjoy the benefits as well.