Internet Marketing

If we were to analyze searchers, or even our own, behaviors that we have adapted since childhood we will then learn a few key points about web surfers ready to buy from the Internet.

Busy Bodies

When does the majority of consumers utilize the Internet to research and or buy something? Try before work, at lunch, after work, before kids get home, after dinner, before bed time. Sounds like you have a lot of opportunity but in reality, these are only approximately one hour windows that a buyer will spend on-line.

Shopping Economy

Thanks for Ford Motors we no longer live in a world where there are no choices. Life must have been extremely simple for business owners and consumers alike back when there was only one color of this or that. However, in the twenty-first century we live in an economy that likes choice.

Compulsive Buyers

Unless your visitors are buying a big ticket item ranging anywhere from $1,000 and on up, there is a good chance that your visitor is ready to buy the minute they arrive to your site.

Busy Bodies + Shopping Economy + Compulsive Buyers all equate out to the fact that your website will need SEVERAL marketing wheels in operation to attract, retain and continuously market to your previous, current and future clients.

SEOFox provides the following types of services outside of just simply ranking high in the search engines. Here is a complete list of Internet marketing services we provide for our clients. Please be aware that this list can and most likely will change based on the current trends and client interests. We HIGHLY encourage our clients to contact us with any marketing ideas so that we may research how to properly implement the idea.

Auto Responders

So you're going on vacation or only check your e-mail at the end of every night and during that time you have a handful of visitors contact you or perhaps purchase a few products directly from your web site.

An auto-responder is an immediate response to any orders or contacts made to any particular e-mail address. The power behind auto responders is the ability to give your visitors what they want immediately without having to wait. A well written template for an auto responder can calm a visitor's busy body nature just long enough until you can get back in touch with them directly and on a more personal level.

E-Mail Drip Campaigns

You can be in two places at once and you can be working on three things at once now too! Similar to the auto-responder marketing tool, an e-mail drip campaign allows our clients to set up various time sensitive e-mails.

A more commonly known use of such programs would consist of getting daily stock status or perhaps a daily devotional e-mail. A more advanced use of this tool would be such things as pre created catalog promotions that visitors get weekly or monthly.

Pay Per Click (PPC)

Organic rankings in the search engines can take time to accomplish depending on how new the domain is, how many links are pointing back to the site, or if the search engines even know that your site exists at the time. Sometimes it could take months to rank for certain keywords.

Thankfully the search engines offer sponsored placements. Typically you will see these listings at the top, to the right and towards the bottom of the search engines organic results. You may also find these sponsored listings on actual websites if the webmaster of that site decided to earn a little extra income by displaying ads for the search engines.

PPC can be quiet an effective tool. There are wrong ways and right ways to build a PPC campaign, right and wrong search engines to advertise on depending on the main age group of your visitors and also based on how complete your site is.

SEOFox has a team of professionals that have spent countless hours and days learning PPC inside out. We will more then happily discuss your PPC desires and concerns and pick the proper route for your business to proceed.

Link Building

When done correctly, link building is as powerful as word of mouth advertising. It costs very little and has a long lasting effect. Why not allow other websites marketing budgets work for your site as well?
If for example you have a link from say L.A. Times on the home page, you can expect quiet a large amount of traffic to come from that source. L.A. Times spends quiet a large amount of money on advertising and for a small fee with them on a monthly basis you can be taking advantage of all there hard work.

Another benefit of link building is that search engines follow links. If your site has 100 sites pointing to it then every time a spider crawls those 100 sites, you can almost always count on the spider to come to your site right from those link partner sites.

Search engines validate links and give them a weight that plays a factor in how well your site ranks. In reality you will always need to continually be building links. SEOFox utilizes resources at our disposal to build well-targeted reciprocal links and one way links.

We also have text link ads and banner ad placement opportunities for our clients. Both of these methods help build continuous traffic to our clients sites before and after the search engines start to rank our clients.

Press Releases

Get your site acknowledged by writing press releases. Chances are you created your business because you found that there was a market out there that wanted your products or services. Press releases are a great way to reach your target market around the world through many different Internet news outlets.

SEOFox has a wide variety of services suited to meat every possible need of all varieties of businesses that are already on the web looking to drive more business from it or for those just starting out on the World Wide Web looking to make a digital footprint that can stand against any competitor they may have.